Cole Smith with his family

About

Cole “Sandman” Smith

Cole “Sandman” Smith is a Saskatoon-based professional boxing coach, keynote speaker, and Métis entrepreneur. He is the founder of Sandman Systems, the Sandman Boxing System, and Sandstar Graphics Inc. Smith delivers boxing coaching, youth empowerment programs, corporate leadership workshops, and community wellness initiatives across Saskatchewan and Canada.

His Story

Cole Smith coaching

Cole Smith grew up with boxing not just as a sport, but as a way of life — a discipline that shaped his character, his resilience, and his sense of purpose. The ring taught him lessons no classroom could: how to take a hit and keep moving forward, how to prepare, how to show up every day even when you don't feel like it.

Today, as a Métis entrepreneur and community leader, Cole channels those same lessons into every program he runs, every stage he steps on, and every person he coaches. His mission is simple: help people become the strongest version of themselves — not just physically, but in every area of life.

Core Values

Family

Lead by Example

Fatherhood

Freedom

Resilience

Discipline

Accountability

Positive Impact

Selflessness

Lifelong Learning

Also From Cole

Sandstar Graphics

A Métis-owned graphic and apparel company serving businesses, schools, First Nations, and communities. Logo design, custom apparel, screen printing, embroidery, signage, and more.

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